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Together with the rebrand of Windows Mobile smartphone to Windows Phone, Microsoft has offcially announced its My Phone data backup service and Windows Marketplace for application store. The new marketplace that will provide direct-to-phone mobile applications and can be accessed from both the phone and the Web. Featuring a revamped home screen, the new Windows Mobile 6.5 home screen keeps people up-to-date on important information by providing a dashboard-like experience to items such as new e-mails, texts, missed calls and calendar appointments. It also includes an improved touch-screen interface, making it easy to take action with a finger, and an updated version of the latest Internet Explorer Mobile browser.



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The free My Phone service will enable people to access, manage and back up their personal information on their device to a password-protected Web-based service. With automatic syncing and backup, users can count on their contacts, appointments, text messages and other information being kept up to date and easily restored should they lose or upgrade their phone. Consumers also will be able to automatically upload photos and video from their Windows phone directly to the My Phone service. The My Phone service is currently available in a limited invitation-only beta.

The new operating system features Windows Marketplace for Mobile, a rich and integrated marketplace for searching, browsing and purchasing mobile applications from Windows phones or from a PC by using a Windows Live ID. The Windows Mobile 6.5 are expected to be available in the second half of 2009.

Thanks to slashphone

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