It may have been St. Patty’s day but in the tech world, it was iPhone OS 3.0 day. Coming on the last day of South By Southwest’s Interactive week, Apple announced what would be included in their next iPhone update. The hype machine was in full effect in the days preceding this announcement. We knew that there would be some good stuff coming – we talked about MMS and tethering in the latest Money Shot, my homie Chris Pirillo wanted a search function, and Kevin Rose of Diggnation predicted cut n paste.

When it was all said and done, Apple touted over 100 features to be included in the update.

Here’s the Deets:

• Cut Copy and Paste. W00t! Apple may have taken it’s time, but they definitely did it well – it works across all apps, and, in cute Apple fashion: you shake it to undo. Hee.
• MMS! W00t W00t! Finally, you can send peeps pics via SMS. I guess I owe a lot of peeps pictures now. No more teasing them about phone cam pics I’d send them if they could get them. Also you can send contacts, audio and locations.
• SMS services: now you can forward and delete your text messages.
• Push Technology – get alerted by text, a little badge or by voice.
• Spotlight: search. Just like on their computers, across all apps and even mail that’s still on the server.
• Typing in landscape – across apps. Very Nice.
• Bluetooth connectivity is beefed up. More functionality to connect to more hardware. Johnson and Johnson demoed LifeScan – a diabetes monitor and meal planner app. This is very interesting, and opens up the possibilities of the iPhone being utlized more in the medical field.
• iphones will also be able to communicate to each other via peer-to-peer Bluetooth technology.
• Maps and GPS – more support for turn-by-turn GPS when devs supply their own maps.
• CalDAV- subscribe and share your calendar. Let everyone know what you are up to.
• Stocks app – beefed up and can subscribe to news feeds.
• Stereo Bluetooth support.
• YouTube: login to your account. Subscribe to channels. Like…The Gadget411′s Money Shot.
• VPN on demand. Dope. Virtual Private Network.
• Voice Memo.
• Auto-fill for web forms. Awesome.
• Audio/Video tagging.
• Live video streaming from the web. ESPN did a dope demo streaming some March Madness games.
• Shake to shuffle your songs.
• Wi-Fi auto login.
• Proxy support.
• Parental Controls.
• LDAP support.

Whew. That’s a lot of stuff. In sum, it’s a lot of stuff that frankly, most phones already do. Only Apple can create such fervor of gratitude for stuff that their products should have had in the first place. My favorite tweet from the coverage: @engadget “Applause for a feature that every other device in the world has. Odd.” haha. I found that quite the amusing.

Some fun things were also demoed – LiveFire – a First Person shooter, and  Smule, creators of the Ocarina app brings on Dr. Ge Wang up from Stanford — he directed the Stanford laptop orchestra, to demo the new Trombone Leaf app. Will the iPhone be the next new musical instrument? Will it make being in the high school  band cool? Marching Bluetooth Band.

Now you want it. Yes you do. When can you get it? Summer. Yes, now you have to wait. It’s free for the iPhone, and $10 for the ipod Touch. But if you are a dev, SDK is out and available now. Go Play. Let us know what you think!!

For some live blogging action from the announcement, hit up gdgt.com

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